GENOVA, Italy: After a break due to Covid-19 last year, Euroflora opens in Italy on 23 April 2022; the AIPH-approved C-Category flower show will give a massive boost to the horticultural industry in challenging post-pandemic times.
With a theme focusing on “A World of Rare Beauty” this will be the 12th International Exhibition of Flowers and Ornamental Plants in Genova, a port city and the capital of northwest Italy’s Liguria region, from 23 April until 8 May 2022.
The scenic Nervi Historic Parks and Museums – a city district 7km east of Genova’s city centre – will be the open-air stage for nature in all its forms, showcasing examples of magnificent colours, audacious floral geometry, works of art and exotic charm in an evocative context of great historical and landscape value. Euroflora 2022 will be a voyage of rare beauty, where surprise and marvel will accompany visitors through enchanted gardens and breath-taking views of the sea.
The show is counting on meaningful partnerships including the Italian Ministry of Agricultural and Forestry Policies (MIPAAF), the Italian Association of Nursery Exporters (ANVE), the Italian Association of cut flower growers, florists and floral designers (AFFI), the Italian Trade and Investment Agency (ICE) and the Italian Garden Centre Association (AICG), which will finance an incoming cycle of buyers from various markets around the world to Genova.
During Euroflora 2021 there will be competitions for all exhibitors to reward the best Italian and foreign participants. The judging splits into honour, design and technical accolades. Recognition in taking part, especially for foreign countries and regions, on such an international horticultural show, will be on display with individual or collective presentations arranged in the various exhibition areas.
Industry veteran and former publisher of horticultural media outlet Flortecnica, Arturo Croci will chair the international panel of judges, while agronomist and former director of Genova’s City and Landscapes Department, Ettore Zauli is chairman of the Technical Judding Committee.
The members of the jury were selected with the utmost transparency from among highly qualified experts in the fields of botany, agronomy, landscape design, composition and art. Among them is the General Secretary of AIPH, Tim Briercliffe. A dedicated section of the website introduces the judges to the general public. The juries will meet to cast their votes on 22 April.
Design competitions such as Micropaesaggi will reward the beauty, originality and artistic presentation of the plants on display, while technical competitors are about the quality, robustness and innovation of blooms, shrubs and trees. There will also be a specific competition to award the displays that conserve their grace throughout the event.
Other highlights of the 2022 Euroflora show include the Green Market in the Gropallo Park, a commercial area offering visitors the opportunity to buy plants, a topiary art expo in association with Genova’s Gallery of Modern Art, and the Frugone and Wolfsonian museums.
The presence of foreign countries mainly contributes to the success of a flower expo, and Euroflora is no different. To date Russia, the USA (the city of Columbus Ohio), the Netherlands, the Principality of Monaco, China, Spain (the city of Murcia) have booked their space. In addition, Euroflora will feature a host of regional collective displays from Liguria, Piedmont, Marche, Lazio, Campania, Apulia, Calabria, Sicily and Sardinia. The Floralies Internationales Nantes, France’s most prestigious flower show, now twinned with Euroflora, will be one of the guests of honour.
In 2018, the 11th edition of Euroflora welcomed 285,000 visitors in 16 days and 250 exhibitors from 55 countries. Visitors continued to flock to Nervi’s museums at record-level of 92,335.
There is a chance that Euroflora 2022 will break this record as the city council and Liguria region have teamed up to organise two major art exhibitions at the Genova’s Palazzo Ducale. ‘Monet. Masterpieces from the Musée Marmottan Monet in Paris’, will feature 50 masterpieces representing some of the finest examples of Monet’s artistic production and illustrating the entire artistic career of the impressionist master. ‘A superb Baroque’, is a selection of works by the Genoese masters who most influenced the city’s artistic evolution, from the key role played in the early 17th century by Giovan Battista Paggi to the mid-18th century visionary experience of Alessandro Magnasco. For more information visit www.visitgenoa.it and www.lamialiguria.it
For Euroflora’s opening hours, ticket prices and travel information visit www.euroflora.genova.it
