International Vision Project Reports

Methodology, framework and main findings on the developments of global demand and production of ornamentals

September 2019

UNDERSTANDING THE CHINESE MARKET

The demand for ornamental

The report contains research into:
  • Working middle class in China
  • Domestic production in China
  • Retail research summary of the floral retails survey

    • Authors and research team:
    Joep Hendricks, Tim Briercliffe, Bernard Oosterom, Andras Treer, Gijs Kok, Tim Edwards, Haiyan Kong

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    July 2019

    PRODUCTION AND MARKETS

    The future of ornamentals

    The report contains research into:
  • The segements which present the greatest opportunity for growth (governments, consumers and the private sector)
  • Three main production categories: mature domestic producers, emerging exporting producers and emerging domestic producers
  • Close country analysis based on the country selection model

    • Authors and research team:
    Joep Hendricks, Tim Briercliffe, Bernard Oosterom, Andras Treer, Gijs Kok, Tim Edwards, Haiyan Kong

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    January 2019

    ORNAMENTAL HORTICULTURE

    A growing industry?

    The report contains research into:
  • The economics of the ornamentals industry
  • Socio-economics in cities
  • Three main demographic demand groups

    • Authors and research team:
    Joep Hendricks, Tim Briercliffe, Bernard Oosterom, Andras Treer, Gijs Kok, Tim Edwards, Haiyan Kong

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    Join the IVP team

    This AIPH project will continue to grow and develop and, in doing so, welcomes contributors. Through working together, this project will help shape and strengthen the global ornamentals industry and champion the power of plants. If you would like to join the team please contact us.