The Agapanthus (or African Lily), with its elegant stems, long green leaves and stately blue or white flowers, has been…
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Every year Dutch sector organizations in flowers and plants, bulbs and trees and gardening present new green trends based on…
You would think that breeders of ornamental plants would be fully aware of consumer trends. But it takes four years…
Digitalisation and the Internet have changed retail sales enormously and further changes will occur according to Cor Molenaar. As a…
Flowers and plants are beautiful. People buy them to cheer up, to make life more colourful or to be green.…
People are realising there is more to life than steel and concrete. They try to brighten up a city by…
You think the digital revolution is over? You’re wrong. We’re in the midst of it. Finding, processing, analysing and distributing…
Most flowers are sold in mild European and Northern American climate zones. But for various reasons flower production has globalised.…
Jacintha Scheerder is a futurologist who works for Let it Grow, Royal FloraHolland’s initiative aimed at letting people discover the…
What are the consequences of globalization on floral industry exhibitions? We asked Maaike Koop. Her company, GREENN, helps horticultural exhibitors…
FlowerWatch a Netherlands-based centre of expertise and worldwide trendsetter in monitoring and ensuring the quality, value and vase life or…
AIPH, Association Internationale des Producteurs de l’Horticulture, is the international organization of growers of flowers, plants, bulbs, shrubs and trees.…
Before reading this article you should watch this short film In less than eight minutes this film gets to the heart…
Many horticultural entrepreneurs see sustainability issues as a threat. Environmentalists sometimes demand unreasonable things from growers, wholesalers and florists. But…
ESSEN, Germany: Ter Laak Orchids, The Netherlands, have been crowned the International Association of Horticultural Producers (AIPH) International Grower of…
It’s safe to guess that most readers of FloraCulture International are probably part of, and immersed in, the horticulture industry.…
July 2013. As large parts of Western Europe baked in an unexpected heat wave, Belgium’s leading indoor houseplant grower, Dirk…