New managing director of the Flower Council of Holland takes the reins

WESTLAND, Netherlands: Yvonne Watzdorf has been appointed managing director of the Flower Council of Holland (FCH), effective 1 June 2022.

Watzdorf brings extensive management experience at, among others, various retailers and producers of consumer products. She excels at leading organisations in times of change. Together with the FCH team, she will shape and give meaning to FCH’s future.

Chairman of the Board Marco van der Sar is confident that “under Yvonne’s leadership, FCH will continue to maintain and reinforce its importance for the sector. The coming 18 months are essential.”

In December 2021, Royal FloraHolland gave the Flower Council of Holland an ultimatum over levy collection new style.