MILAN, Italy: The fourth edition of Myplant&Garden – the most important international b2b trade fair for horticulture, landscape and garden in Italy – will take place in Fiera Milano Rho-Pero from 21 to 23 February 2018. Three halls, 650 exhibitors and brands, 70 meetings and events, Décor District, live demonstration areas and a significant panorama of innovations, business opportunities and contacts for professionals in the green industry.
The fourth edition of Myplant & Garden will be a true gem in the world of plants, flowers and landscape. From 21 to 23 February the halls of Fiera Milano will transform into a huge 45,000-sqm greenhouse – the size of 6,5 soccer fields, or 170 tennis courts. This extraordinary event has already been able to change the Italian trade fair universe in a few years only, also by giving it a strong international resonance.
Incubator, stage, agora and springboard for new products, processes, projects, relations and markets, Myplant & Garden acts as the branches of a monumental tree that expand in each region of Italy. The world of horticulture is complex and varied, and it gets its sap from the typical, unique Italian climate that gives life to a variety of plants that is recognized on a global level.
The Italian climate is a gift in itself, the characteristics of the landscape and of the soil are a precious resource, the professionals in the industry are a great wealth and the Italian product is an irresistible excellence that needed and always will need a central and significant event to the great European commercial and logistic routes. An event that is also international, that has a true economic value, a meaningful content and that is able to propose and impose innovations and new trends.
Myplant & Garden is the most visible synthesis of a movement nurtured by companies, operators and analysts. It is the driving force for the industry: plants are once again protagonists of the market and they have prompted the sectors of garden care, landscape gardening and architecture, pots and professional containers, machinery, services, decoration and cut flowers. The driving force has been enlivened also by the presence of and support given to local initiatives, by the impulses sent to politics, by the media campaigns, the research of territorial agreements, cooperation proposals and the dedication to find ever newer solutions.
Myplant’s message: vegetation is synonymous with health, energy and care, but also economy, work, quality of life, research and sustainability. Vegetation needs cares, attention and professional proficiency, but it also needs to be loved. All this will be discussed during the fair.
Tradition, research and innovation find in Myplant & Garden the most complete, deep and significant synthesis both through a calendar of meetings, talks, seminars and workshops of extraordinary significance and through the abundance in initiatives and events, and through the management of a new exhibiting format that has expanded on a third hall, number 12, that adds 15,000 sqm to the surface of the exhibition.
Hall 12 will be provided with its own direct entrance and it will welcome visitors side by side to the “historic” entrances between halls 16 and 20. The grand installation curated by Tearose at the entrance of Hall 12 will direct visitors towards the lively Décor District – home of contests, international schools and collectives from Europe, USA and Italy – towards floristry labs (l’Ecole des Fleurs), photo-shooting sets (green&glam) and signature runways (Tolentino, IFDA…) through music and indoor&outdoor collections. There will also be a central lounge curated by Marie Claire Maison around which the visitors will find Italian, international and new exhibitors dealing with vegetation, outdoor products, barbecues and products for garden care. Hall 12 is where the Garden Center New Trend event will have its headquarters and the GAME area will host meetings in a unique format in Italy for Gds.
The new pavilion will be connected to hall 16 through a sensory tunnel next to which the live demonstrations of machinery and barbecue companies will take place. Hall 16 will host horticulture, services for markets and companies, pots and professional containers, and garden care companies. Garden care will be well represented also in hall 20, next to the rich presence of machinery and horticulture companies. The area dedicated to green building and outdoor has expanded as well, and it will culminate in the Landscape Area, that will offer seminars on landscape architecture and design, side by side to the Green Factory Project, where international design studios will present their projects.
The trade fair – that was born out of the cooperation of an independent organization office, the Consorzio Myplant & Garden, the biggest European trade fair centre and the companies of the green industry – has quickly changed the Italian panorama of trade fairs in the sector by becoming its utmost protagonist.
During the three days of exhibition, the International Green Expo becomes the centre of international business of the industry, by showing in the 8 exhibiting sectors – nurseries, cut flowers, decoration, landscape architecture, machinery, services, garden care, pots – a wide and exclusive offer that is nowhere else to be found.
