Life in Bloom, a half-hour lifestyle show focused on flowers, back for season three

GRAND RAPIDS, USA: J Schwanke’s Life in Bloom, a half-hour lifestyle show focused on flowers, returns for its third season, beginning in April of 2021. Each episode informs American viewers of the positive impact flowers can have on health and well-being, every day.  Creator and host J Schwanke, a fourth-generation florist whose passion for flowers is infectious, reminds viewers that the show is not possible without underwriters.

“I’m ever grateful to our underwriters of the show – past, present, and future – because it’s their commitment to the power of flowers that allows us to produce the show, and keeps it on the air. In fact, through the first two seasons, the show has aired continuously in 85-93 per cent of the U.S. – around 90 million households per week.”

Schwanke is thrilled that previous underwriters Albertsons Companies, CalFlowers, and Sunshine Bouquet have returned for season three. “And I am overjoyed to welcome two new underwriters for season three – Dollar Tree, and closed caption underwriter Holland America Flowers.”

“Inspiring creativity is at the core of Dollar Tree and we are proud to partner as an underwriter of J Schwanke’s Life In Bloom, which reaches millions of DIY enthusiasts every week,” said Bobby Patrick, Dollar Tree’s Senior Vice President of Merchandising, Variety.  He adds, “At the $1 price point, Dollar Tree stores provide a variety of affordable crafting, floral, gardening and holiday products to help customers celebrate seasons and events.”

Benno Dobbe, Owner of Holland America says he is proud of being part of Life in Bloom. “My family and I were already fans of the show, so we asked how we could support it. I especially enjoy J’s genuine interaction with his guests – it’s very natural. Of course, the flower arrangements look beautiful, as well. The Dobbe families and our entire Holland America Flowers team are very much looking forward to the new season,” Dobbe concluded.

“Part of the enjoyment of cut flowers comes from learning a variety of ways to utilise flowers in our daily lives, and understanding important aspects, such as how flowers enhance our sense of well-being and affect our mood,” noted Steve Dionne, Executive Director for original underwriter, CalFlowers. “We are proud to support the ongoing success of Life in Bloom.”

“What I love about J and the show is his ability to showcase the benefits that fresh flowers offer, and that arranging and enjoying flowers at home is easy,” echoed Debora Steier, of Albertsons Companies, an underwriter from the show’s beginning. “He shows viewers every day how relaxing and rewarding it is to include flowers in your life, and we couldn’t agree more.”

Sunshine Bouquet Company – likewise, with the show since its inception – also returns as an underwriter of season three’s thirteen new episodes.

Schwanke is happy to be able to deliver a full season of thirteen new episodes for public television.

Season three of J Schwanke’s Life in Bloom is broadcast on public television stations across the U.S., including Create TV stations. The series is presented and distributed by American Public Television. Check local public television listings or visit to find out when J Schwanke’s Life in Bloom airs in your area.

Fourth-generation florist J Schwanke is a flower expert, flower content producer and professional speaker, regarded as the most trusted voice in the flower industry. He was actually born at a flower convention and grew up in his family’s greenhouses. His website,, offers flower fans everywhere the opportunity to learn and experience the fun of flowers and flower arranging, 24/7! J is the host and creator of the TV show J Schwanke’s Life In Bloom, beginning its third season on public television.  J has given flower demonstrations in all 50 states, Canada and England. Highlights include the Epcot International Flower and Garden Festival, Art in Bloom, Bouquets to Art, San Francisco Flower & Garden Show, and Flowers at Kensington. The J Schwanke YouTube Channel has over 80,000 subscribers and more than 10 million views. J is the author of Fun with Flowers, which received a Silver Living Now Book Award. His most recent book, Bloom 365 – The Essential Guide to Arranging Flowers Every Day, was awarded the Gold IPPY (Home and Garden category) by the Independent Publisher Book Awards. Bloom 365 features 365 tips, tricks, and techniques to make flower arranging easier.







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