Interest in GreenTech is stable, with this year’s attendance up 5 per cent from 2023

The GreenTech 2024 show, held in Amsterdam between 11 and 13 June, proved that, from a global perspective, there’s an increasing interest in food security, safety, and the role of technology in making horticulture more sustainable.

GreenTech Amsterdam was the beating heart of green horticulture last week. Despite the challenges facing the industry, innovation continues to thrive, with numerous high-tech examples such as picking robots, automated sorting lines, and drones showcased on the show floor.

Attendance figures were up 5 per cent from 2023, with 12,200 greenhouse professionals flocking to the RAI Amsterdam convention centre.

Delegations from 119 countries attended the trade show. The top five countries represented were the Netherlands, Germany, South Korea, the United Kingdom, and Canada.

Mariska Dreschler, director of horticulture – GreenTech Global: “The horticulture industry is experiencing a mix of challenges and opportunities. The positive energy on the show floor was visible, with several new products and services launched. We received a record of 47 entries for the Innovation & Concept Awards. Striking was that over 45 country official delegations attended to witness the latest developments and gain insights into current trends. Key discussion topics included AI, data, labour solutions, peat use, LED technology, and water/energy efficiency. The booths of our 510 exhibitors from 40 countries showcased a wealth of machinery, robots, drones, and more. As GreenTech, we are very proud to be the worldwide platform part of the industry where everything comes together and new insights are born.”

Luis Valdez (COO of Hyfood, Mexico) said, “We really found the latest innovations at GreenTech Amsterdam, which inspires us for the future and helps us with water solutions. GreenTech has a huge overview of what’s going on in the horticulture industry. “

Oualid H Khelifi (founder and managing director, Anzul, Algeria) noted, “Warmest, most productive and most straight to the point event. Really enjoyed it. “

Jonathan Lawson (co-founder of Interius Farms, Canada) commented, “We’re here to visit our international partners. It’s very exciting to be here as a Canadian company and visit European and North American companies, especially. Whether they’re breeders, whether they’re growers, whether they’re technology providers.”

Reflecting on the show’s success, Koppert’s marketing communications manager, Mattijs Bodegom, expressed gratitude to the participants. He said, “Whenever GreenTech takes place, it is the epic centre of the industry. Professionals from all over the industry gather, which is most beneficial to us.”

Stan Hoeijmakers, sales and marketing of Specialty Fertilisers and Biostimulants at Van Iperen International, added, “We believe that GreenTech is the marketplace for the horticulture industry. You will find fertiliser producers here, but also producers of the greenhouses. The entire market is here so that’s for us an opportunity to show Van Iperen as a brand and our solutions.”

The next edition of GreenTech Amsterdam will take place at RAI Amsterdam on Tuesday, June 10, Wednesday, June 11, and Thursday, June 12, 2025.

For more information, visit www.greentech.nl  or follow GreenTech on Facebook, LinkedIn, X, YouTube and Instagram.