FlowerTrials remains the not-to-be missed open house event for the bedding plant industry

FlowerTrials, the annual open days for the bedding plant industry, was back in bloom 11-14 June 2024 attracting 5,300 green professionals. Interest in the event is stable with this year’s  attendance 5 per cent up from 2023.

From young plant producers and growers over wholesalers and retailers to green marketing experts and suppliers, industry professionals working with pot and bedding plants from over 80 countries gathered to seek inspiration for future assortments and discover the latest trends.

While the number of visitors is always interesting, there’s an overall consensus among the   FlowerTrials exhibitors that the quality of the visitors comes first.

Marjolein Kuyucu-Lodder, FlowerTrials chairman says, “This year, our exhibitors were delighted with the interest from the visitors and the value of the conversations.”

Meeting customers from all over the world who are genuinely interested in the products on show in a relaxed atmosphere is  FlowerTrials’ major raison d’être  in the pot and bedding plant calendar.

This year, Kolster B.V. and Schreurs Holland were among the first-time exhibitors.

Wouter den Hollander, sales manager at Kolster B.V. noted, “Last year, our location was just a host for the event. We saw the potential of showing our own assortment and this year joined as a member. Together with our FlowerTrials partners HoKo breeding and Walter Blom we have been overwhelmed with the quantity and quality of the visitors this year. We will certainly be back in 2025.”

FlowerTrials members are already looking forward to opening their doors again next year in week 24, to meet with all those interested in ornamental horticulture. Mark 10th to 13th June 2025 in your diary now.

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