Labeau hails the company’s inaugural Open Days a resounding success

Labeau’s management team left to right Anja Hark-Borrmann and Febe Floré.

Orchid breeder and propagator Labeau, which emerged in February 2024 when Hark/Sion and Microflor joined forces, concluded its first Open House event, offering customers from home and abroad the opportunity to view orchids.

Labeau can look back on a successful ‘Connection’- themed event. Under the roof of the company’s new showroom, customers saw more than 300 varieties and inspiring marketing concepts.

Labeau’s customer event included a trip to the port of Rotterdam. Walking to the bus are Royal FloraHolland’s Cor Middelkoop and Hasan Ergören from Turkey’s Koala orchid nursery.

One of the highlights of the customer event included a boat trip through the port of Rotterdam. Labeau’s international customer base witnessed how Rotterdam hosts ultramodern container terminals while large ocean-going vessels passed by. A port representative also updated the guests on the latest offshore developments, as seen at Maasvlakte 2, Europe’s smartest and largest port.

At night, customers embarked on the cruise ship Grace Kelly and were treated to food and drinks.

Labeau’s management team, comprised of  Anja Hark-Borrmann and Febe Floré, gave more details about the newly established Labeau business and its ambitious plans, including constructing a new state-of-the-art laboratory in Çanakkale, Turkey.

Labeau emerged from a merger between Hark/Sion and Microflor.

Led by Febe Floré and Anja Hark-Borrmann, Labeau’s specialisms include breeding and propagating Phalaenopsis and, more recently, Helleborus and Gloxinia.

With around 950 employees and locations in Germany, Belgium, America, Slovakia, Turkey and the Netherlands, Labeau is the second-largest breeding company for Phalaenopsis worldwide.

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