PADUA, Italy: Having celebrated its 70th edition in grande stile in 2019, one of Europe’s oldest horticultural trade exhibitions, Flormart, is undergoing a major overhaul. A new team of event organisers from the city of Parma are showing an unprecedented willingness to experiment with new features and the ability to understand the needs of Flormart’s attendees and exhibitors. Their efforts will start to pay off between 6-8 October when, true to tradition, Flormart will open its doors in Padua.
New dates and a new partnership structure with trade show organiser Fiera di Parma: following the unforeseen postponement of last year’s show, Flormart is ready for its come back.
The 71st edition of Italy’s second largest horticultural trade show will take place in its home town Padua on the recently renovated grounds of di PadovaHall but organised in partnership with Fiera di Parma, the event organiser that prides itself on having succesful international trade show brands such as Cibus, Mercanteinfiera and Il Salone del Camper its portfolio.
Fiera di Parma stresses that the venue remains unchanged with Flormart staying true to the city where it all started 71 years ago.