Feria Valencia presents new and energetic image for 2024 Iberflora show

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Home > Events Spain > Feria Valencia presents new and energetic image for 2024 Iberflora show

Ron van der Ploeg

26 March 2024

Iberflora, Spain’s premier horticultural trade show, is reintroducing itself with a new and energetic image.

Organisers have invested in a visual, depicting of what seems (but isn’t) a basil crop lit by LED lights. Remiscent of a halo, a circle of light surrounds the logo and ‘Next Generation’ tagline. Apparentlyh, designers want the image to induce a fashionable and electric vibe with a nod to the new sectors exhibiting at the forthcoming Iberflora such as interior design.

The trade exhibition – which changed its name into Iberflora – New Generation in 2022 – is set to take place between 1-3 October 2024 at the Feria Valencia convention centre.

The show organisers ensure that it will provide memorable experiences that will ultimately lead to attention, interaction on the show floor and business growth. A top-notch educational programme and additional space for new

Iberflora’s ambitions are big as it aims at becoming the leading fair in Europe for the plant and flower, landscaping, technology, garden centre and DIY sectors all exhibiting under one roof.

At the same time, Iberflora has welcomed new members within its organising committee, chaired by Raúl Ferrer (ORVIFRUSA) and directed by Máximo Solaz (Feria Valencia).

Committe members now include Francisco Agulló (VAME), Adriana Alonso (Compo Iberia), Mª José Avallone (Maceflor), David Borda (Federació d’Agricultors Viveristes de Catalunya), Carles Castell (CC GARDEN&AGRO), Ignacio Etchevarría (ASVINOR), José Forcadell (ASFPLANT), Mª José García-Gamón (MEDIPALM), Antonio López (ASOCAN), Luis Marín (Asociaflor), Farners Massaneda (MYC-5), Cristian Muñoz (MMV), Paula Orozco (Viveros la Mezquita, President AECJ), Rodrigo Pérez (VERDISSIMO) and Josep Mª Pitarque (Aliat Grup).

True to tradition, Iberflora will be held in conjunction with DIY fair Eurobrico. Als running more or less during the same Iberflora dates are Feria Hábitat València, Textilhogar and Espacio Cocina-SICI.