Ornamental Plants and Flowers (OPF) Mexico is a committee integrated by Mexico’s principal plants and flowers organisations, including Mexican Flower Council, the State of Morelos Council of Ornamental Producers, Palacio de la Flor in Xochimilco, Floriculture Association of Villa Guerrero and the Cactus Union Producers of Querétaro.
Taking the same name, the OPF Mexico International Horticultural Trade Expo, approved by AIPH and powered by IPM Essen, promoted Mexican horticulture for three days in November 2021, attracting 2,108 in-person attendees and nearly 1,000 online.
The estimated value of the national production of flowers/ornamental plants in Mexico is €1,664,000,000. Most producers are in Mexico, Puebla, Morelos and Veracruz, and Mexico City. In total, there are 23,088 hectares of ornamental crops cultivated; and 25,500 producers of cut flowers and foliage and container plants; the industry also generates 188,000 permanent jobs, 50,000 temporary ones, and more than one million indirect ones.
Mexico is the third country with the largest production area dedicated to ornamentals, only behind China and India.<br>The USA is the largest consumer market for Mexican ornamental, horticultural and floricultural products.
OPF Mexico has excellent relationships with the German Embassy in Mexico and the International Dutch Chamber of Commerce in Mexico, known as Holland House Mexico. For this event, there was a special international partnership with the Netherlands.
From November 17 until 19, 2021 in Centro Citibanamex, Mexico City, the OPF Mexico Trade Show’s focus was on four speciality areas: Plants and Flowers, Technology and Innovation, Floristry and Decoration, Gardening and Landscaping. There were 80 international exhibitors.
It is not only the trade show which OPF Mexico uses to connect their audience of producers with the global supply chain. They also have a digital platform B2B Conecta, which gives an immediate connection for all participants.
Two thousand six hundred twenty business interactions took place on this platform during the event’s three days. Thanks to social media campaigns, there were 26,000 new views and invitations to discover more about OPF Mexico.
This article was first published in FloraCulture International, January 2022.