Esmeralda acquires Tecnoviv’s Genviv breeding division

QUITO, Ecuador: Esmeralda Farms and Tecnoviv have entered into a definitive agreement pursuant to which Esmeralda will acquire the variety portfolio and all the operations of Tecnoviv’s Genviv breeding business unit in Ecuador and the United States.

Genviv is a leader in innovation in the floricultural breeding sector, having introduced some of the most recognisable rose and summer flower varieties in the market since its inception as Esmeralda Breeding & Biotechnology in 1999.

With this acquisition, Esmeralda Farms and its parent, Sunshine Bouquet Company, gain Genviv’s rich pool of genetics and proven R&D capabilities. The goalis  to leverage these assets to even better serve the global cut flower market by continuing Genviv’s legacy of relentless innovation.