American Floral Endowment (AFE) launches new website

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Home > Markets United States > American Floral Endowment (AFE) launches new website

Ron van der Ploeg

02 May 2024

The American Floral Endowment, a non-profit organisation that funds research, scholarships, internships, and grants in floriculture and horticulture for the benefit of the industry as a whole, is pleased to announce the relaunch of its website which is fresh, modern, and more user-friendly.

The new website reflects the organisation’s unwavering commitment to providing easy-to-use, accessible resources and programmess supporting research, internships, scholarships, and education for the floral industry.

As the Endowment’s initiatives have grown over time, adapting to the industry’s ever-changing needs, the website housing all of the resources has been reshaped as well.

Industry members can find resources and programmes specific to their business segment, including tailored-specific news, research findings, opportunities, and more.

“We are thrilled to introduce the new website, which embodies our dedication to serving all segments of the industry and all levels, from students to business owners,” said Debi Chedester, AFE Executive Director.

“By prioritising intuitive navigation, user experience, and accessibility, we aim to empower our audiences with the tools and information they need to thrive at any point in their journey within floriculture.”