Digital marketer, logistics expert to present at OAN’s Nursery Guide LIVE

PORTLAND, USA: Two speakers are scheduled to deliver helpful and inspiring online keynote presentations during the Nursery Guide LIVE virtual marketplace on March 17–18, 2021. All marketplace attendees and exhibitors can watch the presentations for free. Registration is now open at www.NurseryGuideLIVE.com

The virtual marketplace and its featured speakers are hosted by the Oregon Association of Nurseries. The keynotes are sponsored by GrowerTalks and Green Profit magazine.

Monica Hemingway will share practical advice on digital marketing during her keynote, “Five Keys to Getting Your Green Industry Business Found Online in 2021,” from 8–9 a.m. PST on Wednesday, March 17. A small business owner and certified arborist, she will provide simple and effective strategies to boost a company’s online presence in a crowded market. Businesses of any size will learn how to be proactive with their digital marketing actions to grow their business.

Dave Malenfant will discuss supply chain logistics in his keynote presentation, “Future Trends in Logistics: Partnering for Success,” 8–9 a.m. PST on Thursday, March 18. Shipping the perishable products grown by nurseries require specialised equipment, but the Covid-19 pandemic has drastically disrupted supply chain logistics. As the director of outreach and partnerships at the Centre for Supply Chain Innovation at the Texas Christian University (TCU) Neely School of Business, Malenfant will share his knowledge and predictions about the future of logistics. He has studied the transportation of products for more than 35 years.

Each presentation will also be recorded and rewatchable by registered participants. Contact Zen Landis at 503-582-2011 for more information about the Nursery Guide LIVE Marketplace keynote presentations.

The Oregon Association of Nurseries (OAN), based in Wilsonville, represents nearly 700 wholesale growers, retailers, landscapers and suppliers. Oregon’s ornamental horticulture industry is one of the state’s largest agricultural commodities, with $1.02 billion in annual sales. Oregon’s nursery industry is a traded sector; nearly 80 percent of the nursery plants grown in Oregon are shipped out of state.

Nursery Guide, a comprehensive guide to wholesale nursery products and business-to-business services, is published annually in print and continuously online at www.NurseryGuide.com  It includes nearly 20,000 plant, supply and service listings from OAN-member companies.

For more information www.oan.org