Cross-selling pot mums and holy candles in the run up to All Souls’ Day

With All Souls’ Day – in Italian also known as La Festa dei Morti or shortened to simply i Morti – only a few days away,  this garden centre in Northern Italy uses the art of cross selling offering pot mums and a complementary memorial candle, battery operated and depicting an image of Italy’s national saint Padre Pio or Pope Francis.

Southern Europe, in particular Italy, Spain Portugal and France mark All Souls’ Day on 2 November  in a grand manner. People flock to graveyards in their thousands to pay their respects to those who have died. For this occassion, colourful Chrysanthemums is the flower of choice. Photo credit: Charles Lansdorp.

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