China Flower Association and Messe Essen extend IPM Essen Hortiflorexpo China alliance

Hortiflorexpo China, China’s premier horticultural trade exhibition, and German trade show organiser Messe Essen, have signed an agreement to extend the cooperation between IPM Essen and Hortiflorexpo China.

By putting their signatures to the agreement at the recently held IPM show in Essen, Germany, the Vice Secretary General of the China Flower Association, Xuemei Liu, representing Hortiflorexpo, and Oliver P. Kuhrt, CEO of Messe Essen, agreed to promote international exchange on all aspects of the horticultural industry in China and opening up a profitable new business network for German exhibitors in particular.

The next event, “Hortiflorexpo IPM Beijing”, will take place as scheduled from 23 to 25 May 2024 at the new China International Exhibition Center in Beijing.

The close partnership between Hortiflorexpo and IPM ESSEN enables exhibitors to benefit from the synergy effects and to establish and expand important business contacts in the Chinese market. For example, Messe Essen organises the German Nations Pavilion, which presents innovations “made in Germany”, and is also responsible for international marketing.

Oliver P. Kuhrt, CEO of Messe Essen, emphasises the importance of this strong intercontinental partnership. He says, “The extension of the contract not only consolidates our cooperation, but also underlines the position of Hortiflorexpo IPM China as the leading trade fair in the horticultural industry throughout Asia.”

Hortiflorexpo IPM China is regarded as the most important platform for innovations, networking and business opportunities for the horticultural industry in the entire Asian region. It is held annually, alternating between Shanghai and Beijing. More than 700 companies from 20 nations are expected to attend the next trade fair in Beijing in May, with a showfloor spanning 40,000m