AIPH announces major online conference to support ornamentals industry recovery

DIDCOT, UK: The International Association of Horticultural Producers AIPH announces an online virtual 3D event that will replace its 72nd AIPH Annual Congress, which was to take place in Warsaw. 

Recovery from Crisis – the future for Ornamentals’ is the title of a major online conference to be organised by the International Association of Horticultural Producers (AIPH) in association with FloraCulture International (FCI). Growers, breeders, traders, retailers, manufacturers, associations and media are invited to participate in the first global online conference for the ornamental horticulture industry.

To be held live on 15 September 2020 the conference will start at 8am Central European Summer Time (CEST). The conference will be a 3D Virtual Event using the most advanced 3D technology in the world. It can be accessed from any device and all you need to attend is a good internet connection.

Recovering from the effect of the Coronavirus pandemic is the focus for every business in the ornamental horticulture industry so AIPH is bringing together leading global experts to provide their ideas and guidance for the future.

The conference will address the shared issue of crisis management with speakers on handling crisis, business and investment implications, the impact on future mergers and acquisitions and understanding the impact on the end consumer.

Following this, the focus will move to the cut flowers industry with views from major supermarket retailers, florists, traders, online sales companies and flower auction markets. A panel of grower representatives from key producing countries will debate the impact of the pandemic on the sector and what needs to happen to create a more resilient supply chain.

The third session will focus on container ornamentals with further discussion from leading growers, retailers and breeders on how to take the sector forwards. The conference will close with an international panel to debate ways of stimulating market demand and how to grow out of the crisis into a brighter future.

Delegates will be able to create their own 3D avatars and identify and speak with other attendees. They will be able to participate and ask questions, just like you would at a physical conference. Sponsors and exhibitors can also reach participants, advertise, show videos and meet up at virtual booths.

AIPH Secretary General, Tim Briercliffe, commented “As we are unable to organise a physical congress this year we are delighted to have identified this online solution that will enable us to run a major international conference that is still easy to attend for anyone in this industry, wherever they are in the world. This is a great opportunity to bring the industry together and to map out our course for the future”.

He went on to express his gratitude to the Polish Nurserymen Association for their understanding regarding this decision by adding that he hopes that “AIPH can make alternative arrangements in the future for a meeting in Warsaw. The Board has also made the difficult decision that we will not be running the 2021 International Grower of the Year Awards, in light of the challenges facing the industry.”

The early-bird fee to attend is only £55 GBP (including VAT). More details about the technology, speakers and programme and how to register your place will be announced shortly.

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