WFFSA welcomes Kari Stringfellow as its new executive vice president

American Wholesale Florist & Florist Supplier Association (WFFSA) has appointed Kari Stringfellow as its new Executive Vice President, following in the footsteps of the former Executive Vice President, Molly Alton Mullins.

Stringfellow brings more than 20 years of experience as a strategic consultant and association leader, with a deep understanding of the supply chain honed through work with Fortune 500 companies, higher education institutions, and non-profit organisations.

With extensive experience in wholesale distribution, Stringfellow steps into this role at a particularly exciting time. The association boasts a strong financial position and is recognized as a respected industry leader. WFFSA is poised for significant growth. Stringfellow’s leadership and industry knowledge will be instrumental in guiding the association to meet its members’ needs and guide it into a new era of success for the floral industry.

“We are excited to announce Kari as our new Executive Vice President. Her talent, dedication, and extensive industry experience make her the perfect fit to lead WFFSA,” shared Karen Oie, President of WFFSA. “Kari brings the strong leadership skills needed to build on our successes and propel us forward. With her vision, we are confident she will guide the association to a new level of achievement.”

In anticipation of this transition, Stringfellow worked closely over the past year with the association’s directors and the outgoing Executive Vice President, Molly Alton Mullins, who has transitioned to an elevated role within the WFFSA’s management company.

Stringfellow said: “I’m honoured. I’m excited to take on this leadership role at WFFSA. I want to express my sincere gratitude to Molly for her years of dedication, service, and leadership, which has been instrumental in our success. I also extend my deepest thanks to the Board of Directors for their trust and confidence. I understand that the association is committed to working tirelessly to usher in the next generation of the WFFSA while simultaneously strengthening our membership and solidifying our position within the industry.”

For more information about WFFSA, visit www.wffsa.org

WFFSA is the only association solely dedicated to the floral wholesale industry and its suppliers. Wholesalers are in a new position in the distribution channel, serving a vital and expanding role in floral distribution. WFFSA understands the logistical, operational, and marketing challenges both wholesalers and suppliers face in a changing market. No organization is as uniquely positioned to meet the needs of floral distribution today as WFFSA. The association tackles the big issues – increasing profitability, improving logistics, and reducing operational costs – as well as the everyday ones, such as helping you find new sources, new customers, and new ways to sell.