World horticultural expo goes to where the members of the public are via the #LoveFloriade roadshow

The International Association of Horticultural Producers (AIPH) members consist of thousands of growers of flowers and ornamental plants around the world who are together united by one essential goal – promoting the place of plants in people’s lives.

Our Annual Review in 2023 marks AIPH'S 75th Anniversary and the many activities we have achieved

Learn more

AIPH is responsible for approving the world’s most exceptional horticultural expos creating long lasting green legacies in cities across the globe.

Preferred Partners

expos@aiph.org

AIPH Blooming Economies & Cities to Inspire The World 2.0. Up-to-date statistics from recent Expos hosted in Asia and Europe.

Learn more

AIPH hosts several conferences, webinars and events such as the International Grower of the Year award throughout the year. Read about these along with the latest news about the association’s activities.

Latest News

info@aiph.org

The AIPH International Grower of the Year Awards celebrate the best of the best in ornamental horticulture

Learn more

AIPH’s key aim is to stimulate demand for ornamental trees, plants and flowers worldwide. We are committed to supporting growers in achieving this by protecting and promoting the interests of the industry.

info@aiph.org

The fate of the Cascade rule for the breeder of new varieties

The AIPH’s Global Industry Intelligence Centre (GIIC) is an international hub for industry information and knowledge exchange.

International Statistics Flowers and Plants Yearbook

Consultancy and Bespoke Reports

info@aiph.org

The report contains research into; Working middle class in China. Domestic production in China & Retail research summary of the floral retails survey.

Download

AIPH Green City activities promote the essential role of plants in creating vibrant urban areas in which people and businesses can thrive.

greencity@aiph.org

AIPH World Green City Awards 2024

Learn More

Home > Events Netherlands > World horticultural expo goes to where the members of the public are via the #LoveFloriade roadshow

Ron van der Ploeg

12 August 2022

HOOFDDORP, Netherlands: In a unprecedented, unified movement, the Dutch horticulture industry has given its full support to Floriade. A three-day #LoveFloriade roadshow will begin in Zoetermeer and Rotterdam today to promote the world horticultural expo, which runs in Almere until 9 October, 2022.

Flower Council of Holland, the marketing arm of the Dutch floriculture industry, the world’s largest flower auction Royal FloraHolland in collaboration with fresh produce industry body GroenteFruit Huis, are jointly organising the roadshow.

Over the past few days, the three industry champions have invited the industry to get involved with the positive messaging to the public – “the Floriade belongs to all of us. Floriade is not just a beautiful park, which is currently growing and blooming in all its glory. But it is also a world horticultural Expo showcasing the best horticulture has to offer. The expo is a place for inspiration where government, entrepreneurs, students and researchers collaborate to create new ideas regarding sustainable food production and the green city of the future.”

The main objective of the Floriade On Tour event is to encourage members of the Dutch public and tourists to visit Floriade and to create and strengthen brand awareness.

By giving away flowers, plants, bulbs, fruits and vegetables the Floriade roadshow is bound to lure in crowds into their van-mounted mini greenhouse. Inside there ‘s a photo booth where the public can make a selfie.

#LoveFloriade happens from Friday 12 August to Sunday 14 August. Some of the stops include former Floriade sites in Amsterdam (Amstelpark 1972), Zoetermeer (Rokkeveen district 1992) and Rotterdam (1960 the Euromast Park), and a number of popular tourist destinations such as De Zaanse Schans, Hoorn, Volendam.

The Floriade roadshow will end on Sunday 14 August at Floriade when – escorted by a team of cyclists – the Floriade’s managing director Hans will welcome the promotional team back home.