Dümmen Orange launches deep yellow Momentum+ rose, targets African market

Rosa Momentum+.

DE LIER, The Netherlands: Dümmen Orange, the world’s largest breeder and propagator of cut flowers, bulbs, tropical plants, pot plants, bedding plants and perennials, has launched a deep yellow rose. Its new Momentum+® rose targets the African rose market. Dümmen Orange points to Momentum+’s long shelf life and its non-fading yellow blooms.

The deep yellow petals of Momentum+® contrast beautifully with its dark green leaves. The sunny look of this rose ties in perfectly with the rising demand from growers for colourful cut flowers. Other distinguishing features of Momentum+® are its strength and productivity. The stems of Momentum+® grow to between 40 and 70 centimetres in length.

“The intense yellow colour is the first thing that catches the eye, of course,” says Peter Mwangi, Sales Manager at Dümmen Orange. “The rose retains its colour in the vase, so it goes on giving maximum enjoyment to people. But what makes Momentum+®  special is its strength. The rose has a sturdy bud 4.5 to 5 cm in diameter which opens into a strong, symmetrical flower. The cylindrical shape of the blooms protects the petals better from bruising, making Momentum+® extremely resistant to transport and packaging damage. We are very proud of this promising new asset for the florist.”