The USA’s Floral Marketing Fund invites retail florists and floral designers to participate in Sustainability research study

Are you an American floral designer, flower shop business owner, or manager? The industry body Floral Marketing Fund (FMF) wants to hear from you! A new research study, “Perceptions of Environmentalism and the Use of Sustainable Floral Design Practices within the Floral Industry,” has launched under the direction of the FMF, in partnership with researchers at Mississippi State University (MSU) and Texas State University (TSU).

The main objectives of the study are to explore the scope of sustainable practices currently being incorporated into retail floral businesses, understand perceived barriers, determine current feedback and questions that retailers are fielding from consumers on sustainable practices, and find opportunities for improved resources and education to fill any existing gaps.

Green professionals are invited to participate in the study by sharing their experiences and input. The survey is open to retail professionals who work within the floral industry as floral designers (someone who arranges fresh cut, dried, and silk flowers and greenery to make decorative displays) and/or individuals who own or manage a retail floral business.

Take the quick 5-10 minute survey by Monday, May 20th. Participants in the study will be entered into a giveaway for the chance to win one of three $500.00 gift cards. Winners of the giveaway will be randomly selected and notified upon completion of the research study in the summer of 2024.

This FMF study is in cooperation with the American Floral Endowment (AFE) and co-sponsored by leading floral industry companies, BloomNet®, a floral services provider, and Syndicate Sales, a floral hardgoods supplier.

TAKE THE SURVEY