BOSKOOP, Netherlands: The Show Your Colours Award IPM 2020, organised by Messe Essen in cooperation with BIZZ Communications, is now open for entries. The award ceremony will be held on January 30, 2020 at IPM Essen, Germany, to take place alongside the industry’s largest international trade fair.
Messe Essen and BIZZ Communications encourage woody plant and perennial growers from across Europe to participate with new plants or concepts. The Show Your Colours Award celebrate excellence in plant marketing. Created in 2015 to foster and advance the importance of emotional branding in the marketing plans of perennial and nursery stock producers, the Show Your Colour Award has helped participating growers in finding inspiration and new ideas for branding their plants and is now acknowledged as one of the most challenging industry competitions. As in previous years, shortlisted nurseries contesting for the renowned awards will be given the opportunity to display their novelty plants in Hall 8 at the IPM ESSEN.
Participation in the Show Your Colours Award is free. All exhibitors of IPM Essen with woody plants and perennials are requested to enter their plant and/or concept via the digital registration form https://www.live.cloudformz.com/C-201611281336457028-201611281336453611/
Registration closes on 20 December 2019. A panel of expert judges will shortlist 10 plants.