Selecta One acquires Moraglia´s carnation breeding portfolio, hires Carlo Moraglia

Stuttgart-based plant breeder and propagator Selecta One has acquired the breeding portfolio of Italian carnation breeder Moraglia from San Remo. Carlo Moraglia will join the company’s team of plant breeders.

The acquisition includes the complete breeding programme of carnation cut flowers and other related species from the Dianthus family.

Dianthus Kiwi Mellow and Kiwi Chocolate.

Carlo Moraglia will not only bring his breeding expertise to the team, but will also play a crucial role in facilitating a seamless transition. His passion and knowledge will be invaluable assets as he integrates into the Selecta One family, ensuring a continued legacy of excellence.

This important step, after years of a successful cooperation and supporting the strategic extension of its product portfolio, allows Selecta One to add the rich genetic collection of interspecific Dianthus types from Moraglia breeding to its range.

This product group addition offers new opportunities for the actual portfolio of Selecta cut flowers, a subsidiary of the Selecta One group. The deal also reassures the company’s firm commitment into delivering only the best Dianthus genetics wich already received a powerful boost in 2019 with the La Villetta s.r.l. assortment.

“We were determined to secure the very best in the industry, and inevitably, our thoughts leaned towards a breeder in San Remo – Moraglia, recognised as a key player. Moraglia has already left a mark with significant developments and introductions like the worldwide success Barbatus; kiwi Mellow. His unique taste when it comes to breeding, characterised by an innovative and creative approach that aligns perfectly with our skilled breeding team. This alignment was evident in our previous collaboration,” says Jordi Caballeria, Selecta cut flowers Managing Director.

Moraglia Breeding is a family business founded 80 years ago and is run by Carlo Moraglia, who has been dedicated to the genetic improvement and the creation of new varieties of carnations and innovative lines and in keeping the local tradition developed in San Remo, the heart of the “Riviera dei Fiori”.

Carlo Moraglia says, “This marks a significant milestone, representing a lifetime of dedication and years of hard work, I feel privileged to continue pursuing my passion, with the assurance that Selecta will not only appreciate it, but also amplify the value of it ensuring it reaches its full potential throughout a successful supply chain. The ever-changing world of flowers and the constant requests for new varieties fuel in me a renewed enthusiasm for what has always been my profession as a breeder. A passion supported over the years by the entire Selecta team and the many Selecta customers I have had the pleasure to meet. I look forward to a collaboration that continues the successes of the past, benefiting both parties and contributing substantially to the ever-growing assortment and the collaborative spirit of the team. This statement reflects my commitment to maintaining and enhancing the legacy we have built together.”

The agreement officially commenced on 01-01-2024, from that date on Selecta One took over the breeding programme. It will continue with URC and young plant production in Kenya and Colombia and distribution by subsidiaries Selecta Cut flowers. All existing customer and supplier relations will remain untouched from the transaction.