MIAMI, USA: Royal Van Zanten and The Queen’s Flowers, two of the world leaders in floriculture, have joined forces to create a brand new flower. Conceived around the shared principles of innovation and increased value at retail, the Astronova® is a flower with a unique look and an above-average vase life.
Maarten Goos, CEO, Van Zanten Breeding B.V. says: “This collaboration is key to continuously validating and strengthening the value propositions of Astronova® in the marketplace. We feel privileged to be working with The Queen’s Flowers to make it an overwhelming success.”
With its striking colours, lush stem, and dynamic shape, the Astronova® is a bold step forward. It is distinguished not only by its look and longevity but by its uncommon versatility – it can function equally well as a focal, standalone flower or as part of a bouquet. This was part of the mission as well, to offer consumers something they would not only want to purchase but that would spark their own creativity.
Herbert Jordan, the CEO, of The Queen’s Flowers, says: “There are many beautiful flowers on the market – we wanted to work with Royal Van Zanten to craft something that would not only be eye-catching but would engage customers on a deeper, artistic level and perhaps inspire new ways of seeing.”
There are more colours to come in the near future. We are just getting started…
Astronova® is a patent-pending product and will be available for purchase in the US starting this month.