Plantion makes its corporate website more user-friendly

EDE, Netherlands: Dutch-based flower auction Plantion is pleased to announce the re-launch of its website that is fresh, modern and more user-friendly.

Plantion aims to develop its service portfolio whilst continuing to offer high standards of customer service to its clients. With this in mind, the nation’s second semi independent (Royal FloraHolland has a minority share in the company) flower auction has now completed a major overhaul of its website.

Visitors to the new website will find the latest information on Plantion, which prides itself on being  an innovative, inspiring and connecting marketplace for florists, retailers, wholesalers, and flower and plant growers.

Apart from having a clean and colourful new look, the new website will enable Plantion’s existing and new customers to find the most relevant information more easily. According to Jill Hulzinga, Plantion’s online communication officer, the new website answers questions such as: What benefits does Plantion provide? What are the online purchasing options and how does the delivery service work in practice? and How can I supply my products?

With the previous website being over five years old, the new website has naturally been built using modern-day technology. Hulzinga: “Our new content is more focused on Google, so when customers are exploring a flower auction, intermediary agency or green centre, or thinking of buying flowers or plants, we want to ensure Plantion is high in the list of sites that show up. Our registration forms have been greatly improved, and it’s also convenient that you can immediately add scheduled activities involving Plantion to your own agenda.”

Plantion is a powerful cooperative which emerged after the merger of the former Veiling Oost Nederland (VON) and Veiling Vleuten on January 1st 2008. To date, Plantion is a marketplace that florists, retailers and wholesalers – whether they are online or offline – can turn to 24/7 for flowers and plants, as well as a personal, customer-focused service. For more information, visit

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