Ornamental horticulture invited to tell the public to #LoveFloriade

ALMERE, Netherlands: In a united alliance, The Flower Council of Holland, Royal FloraHolland and GroentenFruit Huis are taking to the roads this summer and asking growers of ornamental horticulture to join them in promoting flowers, plants and trees with the message of #LoveFloriade.

The marketing arm of the cut flower and plant industry says in a recent website news story, “Floriade is not just a beautiful park, which is currently growing and blooming in all its glory. But it is also a world horticultural Expo showcasing the horticultural sector. This event is one the industry should be proud to support.”

#LoveFloriade happens from Thursday 11 August to Sunday 14 August, and the aim is to ensure push the Floriade back to the public’s hearts and minds.

The three industry champions are inviting the industry to get involved with the positive messaging to the public – “after all, the Floriade belongs to all of us”.

What can you do?

You can join #LoveFloriade in the following ways:

  • You make a product available as a giveaway to the public during the road tour.
  • You help during the action.
  • You have a great idea for #LoveFloriade yourself. Let them know!
  • Share a thought or participate?

Don’t hesitate to get in touch with Caroline Janknegt, Royal FloraHolland, via carolinejanknegt@royalfloraholland.com or call +31 (0)629 495 493 or email
Jan de Boer, Barendsen via jdb01@barendsen.nl or +31 (0)610 935 304
Would you like to know more about this action? Please contact Winnie Scheffmann, project manager of corporate communication ai, via wscheffmann@bloemenbureauholland.nl.

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