On to a flourishing future

HilverdaFlorist’s Sunflor was one of the first pot carnation series on the market.

Hilverdaflorist became an AIPH Affiliate Member during the 75th AIPH Annual Congress in September 2023. Bart Sneek, Commercial Director of HilverdaFlorist, writes about why joining AIPH is important for business.

HilverdaFlorist is proud to be one of the new Affiliate Members of AIPH. As a breeder, propagator and supplier of both cut flower and pot and garden varieties, we are at the start of the supply chain. You may know HilverdaFlorist from our assortment of cut flowers: Alstroemeria, Carnation, Gerbera, Gypsophila, Helleborus, Limoniun and Scabiosa. Within the Pot, Patio, and garden, we specify Alstroemeria, Dianthus, Echinacea, Gerbera, Helleborus and Salvia.

We are very aware of the responsibility this brings to the future of the entire sector. Given that flowers and plants contribute to people’s well-being, they will continue to play an important role in the future. However, we all need to work together to respond to the changing needs and demands of society. We cannot achieve a more sustainable future by acting individually. It is essential to join forces and exchange knowledge to give the market and consumers a full view of the great steps we are already taking towards a better future. Let us learn from each other at all times to continue this in the future.

HilverdaFlorist invests in breeding for resistance and shelf/vase life, among others. With new technology, we try to minimise the effort required to produce the varieties within our assortment and thus also contribute as much as possible to minimise our customer footprint. Worldwide, together with our sales, production, and distribution network, we ensure that we work as efficiently as possible to minimise our impact on the planet.

We are looking forward to the flourishing future we can create together with you within the AIPH network. On behalf of the entire HilverdaFlorist team, we wish you a happy and successful 2024!

Author Bart Sneek is the commercial director of HilverdaFlorist. This article was first published in the February 2024 issue of FloraCulture International.

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