PBR in relation to harvested material

Mia Buma is Ornamentals Production Advisor to AIPH, wrote in the July-August 2021 edition of FloraCulture International magazine. AIPH’s Novelty…

Paying homage to the auction clock

In the run-up to Mother’s Day, Royal FloraHolland reported a record week turnover of over 170 million euros. This achievement…

Covid-19: One year later

Well, it is now a year since the COVID-19 pandemic hit the global population.  We have never experienced anything like…

We Connect to Grow

Fred van Tol, Manager of International Development at Royal FloraHolland writes about the Floriday Platform. “It had a major impact…