Trends and marketing

“Today companies and organizations run marketing campaigns to increase flower and plant sales. This is good, but the end results…

The shifting epicenter

The West isn’t the center of the universe anymore. The demographic and economic epicenter has moved from Europe and the…

Why is FrieslandCampina going global?

FrieslandCampina, one of Holland’s largest dairy producers, has been globalizing its activities over the past few decades. Is this because…

Palletics

This story is about  the politics of pallets. Pallets are likely to be the most forgettable part of the commercial…

Core Competencies
Core Competencies

Last summer, I decided to build a small pond in my backyard as part of a larger makeover.  Truth be…

Business environment
Business environment

The success of any company largely depends on its business environment. Let me give one simple example. A 17-year old,…

Superbo!!!

This time I would like to write about something really special; the Trattoria da Motorino, loosely translated in English as…