AMSTERDAM, the Netherlands – After extensive consultation and various options considered, GreenTech decides to postpone the full physical format of its show to 15 – 17 June 2021. Instead, this year’s GreenTech Amsterdam will be a new virtual event: GreenTech Live & Online 2020 on 20, 21 and 22 October.
The AIPH approved International Horticultural Trade Exhibition enhances its credentials with the worldwide horticulture community by virtually connecting, sharing knowledge and learning about innovations.
Given the uncertain worldwide situation, GreenTech and RAI Amsterdam as organisers cannot guarantee the high quality of the onsite show in 2020. However, in these challenging times, the overall still growing horticulture market is looking for ways to get in touch. The theme in October is ’Follow the sun’, which means that the programme focusses on the different time zones to reach out to the worldwide horticulture industry.
Mariska Dreschler, Director Horticulture – GreenTech, says: “Of course it makes us sad that we cannot organise a physical show this year. But we focus on what we can do. A very strong proof of the need to connect is that we have full support from the horticulture industry to set up a virtual platform to reach out to the still-growing horticulture community worldwide.”
GreenTech has already received a lot of support from the industry for the new virtual event. Among others, Kubo, Priva, Ridder, Certhon, Pylot, Verkade, Peter Dekker, Visser, Signify, Dalsem, Heliospectra, Tungsram, Jiffy, Logitec Plus, Rijk Zwaan and Meteor are sponsors of GreenTech Live & Online.The three-day virtual platform will have:
• Several theatres with knowledge sessions which will be live broadcasted;
• Product presentations will be showcased;
• An onsite studio with podcasts;
• Innovation Awards contest;
• Online matchmaking for exhibitors and visitors