Flowers to rebloom at Amsterdam’s Canal Parade

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Home > Events Netherlands > Flowers to rebloom at Amsterdam’s Canal Parade

Ron van der Ploeg

06 August 2022

AMSTERDAM, Netherlands: Flowers are back at Amsterdam’s Canal Parade after a six-year break. Europe’s biggest annual Gay Pride parade will open today, 6 August, with a boat carrying the Pride Ambassadors. Lavishly decked with flowers from grower’s alliance Decorum, the vessel will be the part of a ‘Be Who You Are, Love Who You Want’ themed flotilla celebrating inclusivity from all walks of life and sexualities.

On Friday, 5 August, flower arranger Heleen Valstar will put the final touches on what will be a massive floral arrangement with a rainbow of colours, focusing on the theme of diversity.

Decorum has also co-sponsored a video featuring Paul Morris singing the Pride Anthem 2022 entitled ‘Hide My Love’.

“Funny how a gun is so mundane to you, funny how a kiss is such a disgusting taboo” Paul Morris’ music video is a love letter to the world fighting the same sex affection censorship.

The Fujizaki-directed video shows Paul Morris – Hide My Love (Pride Amsterdam 2022 Anthem) – YouTube clips of Morris, alternated by images of Pride ambassadors Andrew Sylveste, Jeroen Kerkhoff, Stephanie de Wit-Kok (Divine), Rowan de Wit-Kok, Rikkie Valerie Kollé (Holland’s Next Top Model) and Miss Abby OMG (Drag Race Holland) standing up for LGBT rights.

In 2015, the then Royal FloraHolland CEO Lucas Vos travelled aboard the ‘Share your love with the flowers’ themed boat.

In the video, pink chrysanthemum from grower Arcadia, white and pink Lisianthus from Montana, pink Roselily has grown by Moerman Lilium, cut Hyacinthus from Van Noort and Phalaenopsis of Sion Orchids, Duijn-Hove and Bernard Orchids help to remind and understand people that we should all be celebrated for our differences.

It is not the first time flowers are part of Amsterdam’s Canal Parade. In 2015 and 2016, Royal FloraHolland sponsored the event with a ‘Share You Love With Flowers’ themed boat. In 2017, the auction pulled out from the event because of ‘organisational changes within the cooperative’. Royal FloraHolland’s initiative was audacious and daring, as back then, religious members clashed with the board over the cooperative’s presence at the Pride event.