Italy’s iconic Flormart show, happening in its hometown Padua between 20-22 September 2023, brings the world of commercial horticulture, urban greening, and landscaping together.
The exhibit’s layout theme will reflect Aristotle’s five classical elements. The Fire-themed area will host machinery and crop protection suppliers; the Water section features water technologies and solutions; the Earth unites all horticultural breeders and producers; the Air and Fifth Element sections group landscape architects and maintenance companies.
Now in its 72nd year, Italy’s second-largest horticultural trade show takes place on the recently renovated grounds of Padova Hall; in partnership with Fiera di Parma and under the guidance of ITA, the Italian Trade Agency, Flormart will welcome a global buyer’s delegation again.
Flormart’s September 2023 edition will serve as a platform to exchange ideas and research findings. The focus will be on Italian-grown flowers and plants, allowing growers to showcase their latest breeding breakthroughs and excitingly new varieties.
Among the new visitors of Flormart – ‘The Green Italy’ are some emerging professional figures, such as landscape designers and architects, but also institutions and public bodies responsible for urban planning.
Several buyers from large-scale distribution and garden centres have already confirmed their participation, given the increasing interest in the sector in dedicating more and more space to floriculture, horticulture, and home gardening in the modern points of sale.
In addition to showcasing innovations in breeding, cultivation, processing, packaging, equipment, and services for the global ornamental horticultural industry, Flormart will offer top-notch education seminars aimed directly at the green professional.
The show’s tagline this year is ‘The Green Italy’.
Now that the global green city movement is gaining traction, the Flormart forum discussions will highlight how green infrastructure can contribute to a city’s liveability through its economic, social, and environmental benefits.
Flormart’s message will be clear: Italian-grown flowers and plants are crucial in helping realise successful urban green spaces.