Trade show organiser Feria Valencia announced today that the annual Iberflora show will be held at Feria Valencia between 1-3 October 2024.
Last year, Iberflora’s organising committee launched its ambitious three-year growth strategy for Spain’s premier horticultural trade, celebrating its 52nd anniversary this year.
As the organisers looked to reposition how their trade show fits into the visitor journey, experience has become a key marker.
In 2024, the trade exhibition – which has changed its name into Iberflora – New Generation – will once again provide memorable experiences that will ultimately will lead to more attention, more interaction on the show floor and more business growth. The 3-day event, coinciding with the homebuilding and renovating show Eurobrico, will include a top-notch educational programme and a novelty showcase.
The most recent edition of Iberflora occured at Feria Valencia between 3-5 October attracting 12,000 green professionals marked by a strong increase of international buyers and a 30 per cent increase of international exhibitors.
For more information www.iberflora.feriavalencia.com