Dutch software company announces free webinar to discuss digital transformation in horticulture

VEENENENDAAL, Netherlands: Dutch software company Mprise Agriware in association with Ball Horticultural Company, Rijk Zwaan, and Royal van Zanten will host a free webinar on 20 May 2021 entitled ‘Keys to successful digital transformation in horticulture’.

Jacco Kuipers (CFO at Ball Horticulture), Peter Verstegen (ICT Manager at Rijk Zwaan), Ernst Barendregt (CFO at Royal van Zanten) and William van Loenen (Product Manager at Mprise Agriware) will share their thoughts and ideas on the fast pace of tech change.

Digital transformation has an impact on horticultural businesses both internally and externally. Keynote speaker will try to answer questions such as: How to be a grower in a fast-paced technological world, what does it mean for employees, how does tech change impact sustainability in the supply chain.

The event will include keynote presentations, interviews and online polls. After the presentations, there is a chance for webinar participants to ask questions and discuss strategies.

Date: Thursday 20 May

Time: 1 pm  to 3pm (CEST)

Secure your place here https://offer.mprise.nl/en/keys-to-successful-digital-transformation-in-horticulture

↑ Back to top