Dümmen Orange to host retail event and product showcase during the Dutch Horti Week

Globally acting ornamental plant breeder and propagator Dümmen Orange invites green professionals to immerse themselves into the latest retail concepts and breeding breakthroughs at their open house event in De Kwakel between 7-9 November 2023.

The event serves as an excellent B2B platform to share knowledge of trends and consumer behavior. Dümmen Orange focuses on developing new species and varieties that align perfectly with the needs of the modern consumer. Collaboration with exporters and retail chain suppliers allows the company to gain profound insights into customer preferences. Together, they continuously work on renewing and enhancing their product range.

During what is called the ‘Experience Week’, Dümmen Orange will showcase novelty flowers and plants, experimental products, and tried and trusted ornamentals. The product showcase evolves around three themes: spring, love, and Christmas, which are crucial for the sales of flowers and plants.

The company’s extensive range of flowers and potted plants will occupy pride of place in bouquets, bows, planters and arrangements.

Florists, retailers, wholesalers, and other industry professionals will gather to gain inspiration and explore how they can enrich their offerings with the latest innovations.

Dümmen Orange’s Experience week coincides with Trade Fair Aalsmeer where the company will welcome attendees in their booth 2.14.

Dümmen Orange will also host an exclusive customer evening on Wednesday, November 8.

During the Experience Week (November 7-9), Dümmen Orange offers visitors a peak behind the scenes by opening its greenhouses planted with a wide variety of Chrysanthemum, Gerbera, and rose.