Chrysal gears up for the launch of a new cold chain management solution at next week’s IFTF and Trade Fair Aalsmeer

Chrysal, a flower food manufacturer and provider of cold chain management solutions, is returning to the IFTF and Trade Fair Aalsmeer next week as it promotes its new data platform Chrysal Blue Box.

Building on the success of its Sea Freight Service, launched in 2021, Chrysal is now introducing Blue Box, a new real-time data platform that gives growers, importers and retailers insight into their quality parameters, processes and ultimately the quality of the flowers during the entire sea transport process.

“At Chrysal, we remain committed to delivering innovative solutions that benefit the entire floral sector, focusing on sustainability and reducing environmental impact. Chrysal Services, with its state-of-the-art test facility and Blue Box data platform, contribute to a more sustainable, efficient and transparent flower chain,” says Niels van Doorn, general manager of Chrysal Africa.

Studies found that transporting flowers by sea freight instead of air freight reduces the footprint by up to 92 per cent. However, sea freight takes time, and the flowers come under greater pressure. Chrysal has spent over a decade developing the Chrysal Sea Freight Service to enable sea freight. A combination of a unique post-harvest and service concept that helps keep flowers fresh and controls Botrytis as much as possible during sea freight and extended storage.

Sustainability is at the core of Chrysal’s business, so it continues to make its packaging more sustainable. The new FSC-certified paper sachet, for example, is a step towards environmental awareness. Ultimately, the goal is to have all of the company’s flower food in sustainable packaging by 2025 to be recycled, composted or reused.

Equally under Chrysal’s spotlight at the Dutch two trade shows, next week will be Chrysal Largo®, a product that significantly slows down leaf yellowing.

Chrysal Largo®  for Pelargonium is indispensable in the retail segment, helping plants stay beautiful longer during transport. It can also be used as a post-harvest treatment for a range of cut flowers such as Lilium, Alstroemeria, Euphorbia Fulgens and Eryngium. Chrysal Largo® is registered in France, Germany, Sweden, Denmark and the Netherlands.

The Trade Fair occurs from 7 to 9 November, and the IFTF from 9 to 10 November. The Chrysal stands at IFTF and Trade Fair Aalsmeer are B1.42, and 1.28 and 1.29. at Trade Fair Aalsmeer, respectively.

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