American Floral Endowment Appoints New Research Coordinator

Alexandria, USA: One of the American Floral Endowment’s most important programs is its research funding, which shows the impacts of developing best practices and innovative ways to tackle industry challenges. This research guides the industry to new heights in sustainability, improved methods, and revolutionary discoveries. To help facilitate this mission, the Endowment has expanded its team to include a new Research Coordinator to assist with broadening research programs and communicating the findings. Meet Laura Barth – AFE’s Research Coordinator.

 With the recent expansion of new monthly research webinars and training resources, bringing on expertise in these areas was a priority. AFE’s research provides the best and most current information and solutions to pressing issues in the industry. Barth will work alongside Dr Terril Nell, AFE’s current Research Director of eight years, to pursue and disseminate this information through industry outreach, collaboration, and communications. This will include updates through AFE’s Grow Pro Webinar Series, Thrips & Botrytis Research Fund, and other training and resources.

Dr Terril Nell notes, “I am thrilled to work alongside Laura to address current and future industry challenges. Laura’s deep knowledge and enthusiasm for the field will make her an incredibly influential member of the AFE team. Her industry and university connections will be an important asset to our work as we regularly disseminate AFE’s important research and resources.”

In addition to overseeing the monthly webinars and training efforts, Laura will also be preparing articles and research processes from AFE-funded research and will serve as the liaison to AFE’s new Sustainability Initiative that was just launched in July.

Feel to reach out and talk to Laura Barth at lbarth@afeendowment.org.