10th Dutch Lily Days is putting lilies in the spotlight

WESTLAND, Netherlands: The preparations for the Dutch Lily Days are well underway. The event, which runs June 7 – 10 2022 at 13 lily companies across the northwest of Holland, will bring together a cross-section of the Dutch lily industry and institutional stakeholders. Bringing a rainbow of colours and a plethora of shapes and sizes are tried and tested lily varieties along with many novelty flowers.

Now in its tenth year, the Dutch Lily Days will showcase the best of Dutch lily breeders, bulb suppliers and growers and offers the opportunity to discover the lilies customers will love.

True to tradition the dates of the Dutch Lily Days coincide more or less with the Flower Trials. The latter are four days later, so foreign visitors can easily combine a visit to both events.

Media coverage

One evident outcome of this annual lily week is increased media coverage around the world, as confirmed by the organisers of the event. They say, “You cannot prove that the growth in acreage under cultivation is a direct result of the lily event. But lilies have really become the centre of everyone’s attention. We see much more being written about lilies in the specialist media. The Dutch Lily Days have become a benchmark for the sector. The attention being paid to their cultivation is certainly attracting the interest of growers worldwide.”

Going global

The Dutch Lily Days are back after a two year break. The industry is still reeling from the global health crisis, which caused massive disruption in the supply chain and price hikes across everything from energy and growing media to fertilizer and plastics.

Travel restrictions in several Asian countries persist, but the event organisers have very good hopes that by June the world will have opened up further.

It is striking that lily cultivation is becoming more global. Alongside the familiar countries of production, other ones like Vietnam and Thailand are now upcoming markets for lily cultivation.

This year’s novelties will be primarily the double Orientals, a segment that is showing strong growth. The dates allow the assortment of double Orientals to be displayed in optimal condition.

Who is participating?

The participants in the 10th Dutch Lily Days are P. Aker, Van den Bos Flowerbulbs, Bot Flowerbulbs, De Jong Lilies, Lily Company, Onings Holland Flowerbulbs, C. Steenvoorden, GAV Lilies, Gebr. Vletter & Den Haan, VWS Flowerbulbs, World Breeding, Zabo Plant and Royal Van Zanten.

For more information, please visit www.dutchlilydays.com