Why Host An Expo?

The International Horticultural Exhibition is one of the few educational and entertaining events able to attract world leaders and decision makers as well as millions of visitors, it is a unique opportunity to strengthen the international image and position of the host city and country.

The International Horticultural Exhibition focuses the economic, social and cultural development objectives of a city or region on a fixed milestone. Horticultural Exhibitions create parks and new, attractive public spaces of recreational value for citizens and tourists.

These Exhibitions can create lasting results that forge new identities for cities and set apart a whole region in the eyes of the world. A Horticultural Exhibition is not only a unique catalyst for urban development, but stimulates private and public investment.

With a mandate agreed by an international convention, we have been approving and regulating International Horticultural Expos, with our partners BIE, since 1960. The approval and monitoring of the progress of every International horticultural exhibition is a key part of our Exhibitions Committee’s role.