The International Horticultural Exhibition is one of the few educational and entertaining events able to attract world leaders and decision makers as well as millions of visitors, it is a unique opportunity to strengthen the international image and position of the host city and country.
The International Horticultural Exhibition focuses the economic, social and cultural development objectives of a city or region on a fixed milestone. Horticultural Exhibitions create parks and new, attractive public spaces of recreational value for citizens and tourists.
These Exhibitions can create lasting results that forge new identities for cities and set apart a whole region in the eyes of the world. A Horticultural Exhibition is not only a unique catalyst for urban development, but stimulates private and public investment.
With a mandate agreed by an international convention, we have been approving and regulating International Horticultural Expos, with our partners BIE, since 1960. The approval and monitoring of the progress of every International horticultural exhibition is a key part of our Exhibitions Committee’s role.
£527
Is the estimated direct economic impact of an expo
Case Study – Japan 2004
The Pacific Flora expo site became the Hamanako Garden Park, with a total of 56ha available to the public and to new visitors to the region.
In preparing for an expo, cities sharpen their own vision for the future to create compelling communications, a transformative effect for the city reputation locally, nationally and internationally.
One of the primary requirements for a successful Expo project is its integration with the city and region and a positive impact it can have on city development, mobility and land regeneration.
Visitors attending - based on average AIPH expo lasting 158 days:
Horticultural expos are a source of inspiration and education on topics that affect our planet. 1500 was the number of educational activities for children held at 2012 Floriade, Venlo.
Preparing, planning and hosting AIPH Expos bring together experts from different industries, often from the host city, to build together an institutional capacity that will benefit before, during and after Expos.
International Horticultural Exhibition 2022, Amsterdam, Almere, Netherlands
Theme:
‘Explore. Touch. Change.'
International Horticultural Exhibition 2023, Al Bidda Park, Doha, Qatar
Theme:
‘Green Desert, Better Environment’
World Horticultural Expo 2027, Yokohama, Japan
Theme:
‘Scenery of the Future for Happiness’
Expo 2019
Beijing, China
Category A1
Expo 2016
Antalya, Turkey
Category A1
Floriade Expo 2012
Venlo, Netherlands
Category A1
Expo 2006
Royal Flora Ratchaphruek
Chiang Mai, Thailand
Category A1
Attendance, visitation and direct economic impact:
171 Expo days
2.6m attendees
15.2k daily attendees
1.9m unique attendees1
51% Inter. 20% Dom. Visitors
1.2m In-scope visitors2
2.5m visitor nights3
€262m direct economic impact4
The post-expo reports for 2003 IGA did not include all data required to undertake economic impact calculations. As such, assumptions from other global events have been used in relation to average visitor nights, daily spend, day-trippers, overnight and in-scope visitors.
1 Assuming 1.3 average days attended. 2 100% in-scope day trippers and 80% in-scope overnight visitors. 3 Estimated 2.65 average nights for overnight visitors. 4 Assuming 15% day trippers, 85% overnight visitors; €78 daily spend per overnight visitor and €31 per day tripper
Attendance, visitation and direct economic impact:
171 Expo days
8.9m attendees
52.4k daily attendees
6.8m unique attendees1
7% Inter. 66% Dom. visitors
4.1m In-scope visitors2
8.9m visitor nights3
€719m direct economic impact4
1 Assuming 1.3 average days attended. 2 100% in-scope day trippers and 80% in-scope overnight visitors. 3 Estimated 2.65 average nights for overnight visitors. 4 Assuming 15% day trippers, 85% overnight visitors; €78 daily spend per overnight visitor and €31 per day tripper