Why Host An Expo?

AIPH is proud to have approved and supported over 50 International Horticultural Expos since 1960 around the globe

The International Horticultural Exhibition is one of the few educational and entertaining events able to attract world leaders and decision makers as well as millions of visitors, it is a unique opportunity to strengthen the international image and position of the host city and country.

The International Horticultural Exhibition focuses the economic, social and cultural development objectives of a city or region on a fixed milestone. Horticultural Exhibitions create parks and new, attractive public spaces of recreational value for citizens and tourists.

These Exhibitions can create lasting results that forge new identities for cities and set apart a whole region in the eyes of the world. A Horticultural Exhibition is not only a unique catalyst for urban development, but stimulates private and public investment.

With a mandate agreed by an international convention, we have been approving and regulating International Horticultural Expos, with our partners BIE, since 1960. The approval and monitoring of the progress of every International horticultural exhibition is a key part of our Exhibitions Committee’s role.

£527

Is the estimated direct economic impact of an expo

Economic
Impact

Case Study – Japan 2004

The Pacific Flora expo site became the Hamanako Garden Park, with a total of 56ha available to the public and to new visitors to the region.

Sustainability

In preparing for an expo, cities sharpen their own vision for the future to create compelling communications, a transformative effect for the city reputation locally, nationally and internationally.

Enhancing
Reputation

One of the primary requirements for a successful Expo project is its integration with the city and region and a positive impact it can have on city development, mobility and land regeneration.

Developing
Cities

Visitors attending - based on average AIPH expo lasting 158 days:

International: 5% - 50%
Domestic: 20% - 65%
Driving
Tourism

Horticultural expos are a source of inspiration and education on topics that affect our planet. 1500 was the number of educational activities for children held at 2012 Floriade, Venlo.

Education &
Inspiration

Preparing, planning and hosting AIPH Expos bring together experts from different industries, often from the host city, to build together an institutional capacity that will benefit before, during and after Expos.

Institutional
Capacity Legacy

Latest AIPH Approved Expos

International Horticultural Exhibition 2019 Beijing, China

International Horticultural Exhibition 2022, Amsterdam, Almere, Netherlands

Theme:
‘Explore. Touch. Change.'

International Horticultural Exhibition 2019 Beijing, China

International Horticultural Exhibition 2023, Al Bidda Park, Doha, Qatar

Theme:
‘Green Desert, Better Environment’

International Horticultural Exhibition 2019 Beijing, China

World Horticultural Expo 2027, Yokohama, Japan

Theme:
‘Scenery of the Future for Happiness’


Past AIPH Approved Expos

2019

Expo 2019
Beijing, China

Category A1

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2016

Expo 2016
Antalya, Turkey

Category A1

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2012

Floriade Expo 2012
Venlo, Netherlands

Category A1

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2006/07

Expo 2006
Royal Flora Ratchaphruek
Chiang Mai, Thailand

Category A1

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Case Studies


Case Study: IGA, Rostock, Germany (A1) - 2003
Budget: €88.2 (state subsidies)

Attendance, visitation and direct economic impact:

171 Expo days

2.6m attendees

15.2k daily attendees

1.9m unique attendees1

51% Inter. 20% Dom. Visitors

1.2m In-scope visitors2

2.5m visitor nights3

€262m direct economic impact4

The post-expo reports for 2003 IGA did not include all data required to undertake economic impact calculations. As such, assumptions from other global events have been used in relation to average visitor nights, daily spend, day-trippers, overnight and in-scope visitors.

1 Assuming 1.3 average days attended. 2 100% in-scope day trippers and 80% in-scope overnight visitors. 3 Estimated 2.65 average nights for overnight visitors. 4 Assuming 15% day trippers, 85% overnight visitors; €78 daily spend per overnight visitor and €31 per day tripper

Case Study: Taipei International Flora Expo, Chinese Taipei (B) - 2010
Budget: €283,8m

Attendance, visitation and direct economic impact:

171 Expo days

8.9m attendees

52.4k daily attendees

6.8m unique attendees1

7% Inter. 66% Dom. visitors

4.1m In-scope visitors2

8.9m visitor nights3

€719m direct economic impact4

1 Assuming 1.3 average days attended. 2 100% in-scope day trippers and 80% in-scope overnight visitors. 3 Estimated 2.65 average nights for overnight visitors. 4 Assuming 15% day trippers, 85% overnight visitors; €78 daily spend per overnight visitor and €31 per day tripper

Blooming Economies and Cities to inspire the world

Showcasing the benefits of hosting an international horticultural exhibition