Why Host An Expo?

Hosting an International Horticultural Exhibition will change a city forever

£527

Is the estimated direct economic impact of an expo

Case Study – Japan 2004

The Pacific Flora expo site became the Hamanako Garden Park, with a total of 56ha available to the public and to new visitors to the region.

In preparing for an expo, cities sharpen their own vision for the future to create compelling communications, a transformative effect for the city reputation locally, nationally and internationally.

One of the primary requirements for a successful Expo project is its integration with the city and region and a positive impact it can have on city development, mobility and land regeneration.

Visitors attending – based on average AIPH expo lasting 158 days:

International: 5% – 50%
Domestic: 20% – 65%

Horticultural expos are a source of inspiration and education on topics that affect our planet. 1500 was the number of educational activities for children held at 2012 Floriade, Venlo.

Preparing, planning and hosting AIPH Expos bring together experts from different industries, often from the host city, to build together an institutional capacity that will benefit before, during and after Expos.