Sustainability is now a high priority, at Board level, for many businesses in the ornamental horticulture industry. Not only is it critical for making a better world, but it is a core part of business decision making for many companies.
AIPH has partnered with Greentech Live & Online, the Floriculture Sustainability Initiative (FSI) and FloraCulture International (FCI) to create a virtual online international conference on ‘The path to sustainability in ornamental horticulture’ on 30 September 2021.
Speakers, from around the world, will evaluate what the industry is doing to become more sustainable, how we can measure progress and what the future holds. Following a keynote presentation from Dr. David Bek of Coventry University, UK, the conference will discuss the role of certification and progress in key areas including plastics, growing media, energy, pesticide reduction and people. Other speakers confirmed so far include Jeroen Oudheusden from FSI; Susannah Ball from Ball Horticulture, Steve Harper from the UK’s Growing Media Responsible Sourcing Scheme and Melanie Dürr from Fairtrade International.
“The global ornamental horticulture industry makes such a positive contribution to the planet in so many ways but to create a truly sustainable supply chain we need to share initiatives and work together. This conference provides the perfect platform for taking this forwards.”
Tim Briercliffe, Secretary General, AIPH
Dr David Bek is a Reader in Sustainable Economies based at the Research Centre for Business in Society at Coventry University (UK), where he co-leads the Sustainable Production and Consumption Cluster. David has extensive experience undertaking research into sustainability within horticultural supply chains, especially cut flowers. He has worked alongside organisations in the fruit, wine and flower sectors in South Africa, to develop training courses and monitoring and evaluation tools to promote enhanced sustainability in practice. David is especially interested in developing an evidence base to demonstrate how innovations within sustainability practice can lead to improvements in businesses’ resilience, productivity and profitability. He is also engaged with projects which seek to shift the focus of standards and certifications away from audit-dependency towards an approach based upon continuous improvement.
Dr Audrey Timm is a horticultural scientist specialised in ornamental horticulture. Spanning many aspects of horticulture, Audrey’s career has covered academic research in South Africa, industry support, training and on-farm research and development in Australia, and promoting the connection between design and ecology in urban landscapes with the University of Sheffield in the UK.
Since joining AIPH as Technical Advisor in early 2019, Audrey leads their Green City initiative with the purpose of increasing the quality and quantity of living green in urban environments, and nurturing a strategic shift in city form and function. Audrey also manages AIPH’s programmes in Plant Health, Sustainability, and Novelty Protection. Through knowledge exchange, advocacy, and networking, Audrey supports AIPH’s position as the world’s champion for the power of plants.
10:00 Welcome by Chair – Mr Tim Briercliffe, Secretary General, AIPH
10:05 Welcome Speech – Mr Bernard Oosterom, President, AIPH
10:10 Welcome Speech – Ms. Mariska Dreschler, Director, GreenTech
10:15 Understanding the sustainability challenge in ornamental horticulture – Dr David Bek, Coventry University
10:45 How FSI is creating a more sustainable industry and how you can be involved – Mr. Jeroen Oudheusden, FSI Manager, Netherlands
11:00 Sustainability Footprinting – How can businesses reliably measure and understand their footprint – Mr. Albert Haasnoot, Royal FloraHolland
11:15 Where next for certified sustainability? – Mr. Daan de Vries, CEO MPS, Netherlands
11:30 AIPH Sustainability Survey – Dr. Audrey Timm, Technical Advisor, AIPH
12:10 Industry Leaders Panel
13:30 Introduction to stream sessions
Four presentations will be available to view prior to the conference for each of the following sessions. Each will focus on a panel discussion with the presenters.
13:35 Plastics and the Circular Economy
14:10 Growing Media
15:20 Sustainability Matketing
16:10 Closing Remarks
16:20 Conference close
Royal FloraHolland is a cooperative of growers and we have brought together growers and buyers for over 100 years. We strive for sustainable success for our members by working together with all parties in the floriculture industry, so that the industry continues to grow. We believe that we are smarter and better together, and can do more at less cost than if we each operate on our own. Together, we are becoming increasingly efficient and sustainable and are working towards a future-proof floriculture industry.
We are the biggest marketplace for floriculture in the world and one of the most important export sectors in the Netherlands.
We are developing our marketplace into a digital B2B platform for the floriculture industry with the broadest, deepest and most sustainable range of flowers and plants available worldwide. Ordering, payment, delivery, we ensure that everything is possible through our platform. We connect growers and buyers with all parties in the industry. We are committed to long-term sustainable development. This is how we not only become smarter, more sustainable and more efficient, but also build a future-proof sector. Come join us – Connect to grow.
Royal FloraHolland’s mission is ‘Growing opportunities together’, we connect parties in the floriculture industry and create opportunities for sustainable growth and success on the global market.
GreenTech is the global meeting place for all professionals involved in horticulture technology. GreenTech focuses on the early stages of the horticulture chain and production issues relevant to growers.
Greentech Live & Online takes place from 28-30 September and allows horticultural professionals to meet in-person and online.
The Floriculture Sustainability Initiative (FSI) is a market-driven initiative that brings together members of the international floriculture sector. Towards 2025, FSI members will continue to build on the progress made on transparency, responsible production and trade, positive impact and improvement in the floriculture supply chain.
Founded in 1990 and first published by Ball Publishing, FCI is the horticulture industry’s leading B2B digital publication with a global readership of over 125,000 readers through our network of partner associations and organisations. It serves producers of cut flowers, flowering and green potted plants, bedding plants, perennials, trees, shrubs, seeds, young plants and bulbs.
AIPH sponsorship opportunities provide you the opportunity to market your latest products and innovations to a global audience and network with key decision makers from around the world.