World Horti Center to host 6th I-Grow Inside webinar focusing on Controlled Environment Agriculture (CEA)

Dutch-based World Horti Center will host its sixth I-Grow Inside webinar discussing the pros and cons of Controlled Environment Agriculture (CEA) and how it has shaped the agricultural landscape over the past decades. CEA has multiple benefits for retailers and consumers. The panel will give more insight into their experience and look at CEA.

The webinar’s panel will dive into the relationship between CEA, the retailing industry and the final consumer.

Think of predictable harvests, efficient space utilisation, year-round supply, locally grown produce and more. Next to that, CEA can cater to specific needs, and customisation allows for unique products tailored to preferences. This makes it easier to meet niche market demands effectively.

Last but not least, CEA plays a big role in the current challenges the world is facing. With continuous advancements in technology and growing environmental awareness, the stage is set for controlled environment agriculture to flourish, providing fresh, high-quality produce while safeguarding our planet’s resources for generations to come.

Keynote speakers include Roel Janssen, Head of Product and Business Development at Planet Farms; Simone van der Steeg, Sourcing Manager for the Fresh Fruit Category at Albert Heijn and Johan Vis, Marketing Specialist Tomato, Lettuce and Leafies at Rijk Zwaan.

Matthijs van den Beukel will act as the event’s moderator.

The I-Grow Inside webinar on November 7 can be followed online from 2.30pm CET to 3.30pm CET. Green professionals can also attend the webinar in person at the World Horti Center from  2pm CET to 5pm CET.

Please register via this link in case you want to join online or in person: https://form.jotform.com/231923076851357

This event is organised in association with Farming NL and powered by Greenport West-Holland and FarmTech Society.

The I-Grow Inside series is linked to the I-Grow Pavilion at the World Horti Center. This pavilion positions the Netherlands and its tech suppliers as frontrunners in indoor farming.