UAE trade show inks deal with Israelagri to work together

HERZLIYAH, Israel, DUBAI, UAE: Nobel-Green, Ltd., owner of the leading agriculture website, and AgraME, the United Arab Emirates leading agricultural exhibition and conference signed an agreement for co-operation, following the Israel–United Arab Emirates peace agreement to improve agricultural production in the Middle East.

According to the agreement, Nobel-Green will serve as the exclusive representative for Israeli companies wishing to participate in the upcoming exhibition that will be held at the Dubai World Trade Centre between on 21-22  June 2021.

The United Arab Emirates, which has less than 1% of arable land, is set to reap high growth from its agricultural sector with the help of Israeli technology. Israel, a world leader in agriculture under conditions with little water and high heat, will sell its expertise to farmers in the desert nation.

AgraME, the Middle East’s longest-running exhibition and conference, organised under the patronage of the United Arab Emirates Ministry of Climate Change and Environment, brings together global leaders in Agricultural Technology (AgraTech), Aquaculture, Animal Health and Crop farming.

Exhibition director, Sheetij Taneja said, “We look forward to the participation of Israeli companies at AgraME and see great potential in the know-how and technology that they will bring to the UAE. We’re certain that AgraME will be a good platform to showcase these technologies to the GCC countries.”

The AgraTech sector at AgraME brings together the latest innovations in agriculture and precision farming to increase production and address food security. As a long-established Agricultural event, AgraME’s reputation allows exhibitors to generate quality leads from the Middle East, Africa and the Indian sub-continent.

Commenting on the historical deal, Nurit Levy, owner and director of, active in the field of international agricultural media for over 20 years says, “In conversations with various Israeli companies, I have learned how much they anticipate becoming acquainted with the United Arab Emirates Agratech companies as well as enterprises. Undoubtedly, after a year without international exhibitions, this is welcome news to Israeli companies interested in opening new markets and making contact with Gulf area countries. I am confident these companies have much to offer the Gulf countries.

AgraME will not just be a chance to make connections with companies in the United Arab Emirates, but also the wider GCC region. With attendees from over 92 countries, Israeli companies will benefit from growth on an international level.”

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