Syngenta appoints new Head of Product Management

ENKHUIZEN, Netherlands: Syngenta Flowers has appointed former Beekenkamp sales manager Martijn Kuiper to lead its Product Management Europe team.

The company has been focusing on growth and innovation in recent years and Kuiper is determined to drive that focus, bringing the right balance between bringing great genetics to the market with a commercial perspective.

Kuiper brings a wealth of experience and knowledge to the team. In the past 20 years, he has spent time all around the world in the floricultural industry, this has given him a broad experience how the industry functions.

The last decade he was Sales Manager North America, South America, Asia and Pacific with Beekenkamp. He started his career in in the Kuiper family owned potted plants business and already worked with Syngenta Flowers as Senior Trial Officer for biennials and perennials before joining Beekenkamp. Kuiper recently completed his MBA that gave him a very broad view of the business, market developments, enabling him to play in broader discussions on a high level.

Kuiper replaces Sandra Verlaat as Head of Product Management, who held this position on an ad interim basis since November 2019. Verlaat can now fully focus on her role as Head of Marketing. Verlaat says, “We have a good product portfolio and are strong in a number of products. Connecting this to the market with the right balanced commercial perspective is crucial. Kuiper brings that knowledge and experience to the team. The future has never been so colorful, we are facing a blooming and bright future.”