Successful and radiant Dutch Lily Days – with a little rock and roll

From June 6 to 9, 14 lily bulb exporters opened their doors to many Dutch and international customers and business relations as visitors to view their test greenhouses for a specific purpose. The thousands of young plants gave them an insight into the quality of the bulbs, the different treatment methods, and, naturally, the resulting flowers, reflecting the multitude of lilies. It was a successful four-day event during hot weather. It closed with radiant sunshine and satisfied participants and visitors.

The opening of the Dutch Lily Days 2023 was held at Royal Van Zanten Flowerbulbs in Hillegom. Around 160 visitors were captivated by the guest speaker, Jan de Boer (from Barendsen Flowers, Aalsmeer), talking about the power of data collection as a means to get to know the end customer better. Based on this knowledge, trends can be initiated.

The launching of the nine pollen-free Liber Lilies formed part of the opening, after which rock musician and flower artist Paul Wijkmeijer from Haarlem showed off the beauty of lilies with his creative floristry talents.

Thousands of flowering lilies

Visitors regularly visited the participating companies and their test greenhouses in the Dutch Lily Days run-up. Developments in cultivation and crop could be followed closely. The eleventh Dutch Lily Days were characterised by glasshouses filled with stunning colours and fully blooming lilies. The Dutch and international visitors were amazed and able to garner inspiration again from the novelties and developments in the market after a long period of absence due to the pandemic.

On the way to the twelfth event

The participants in the Dutch Lily Days are looking back appreciatively on the past week and starting to prepare for the next one. International visitors from around the world will be warmly welcome to attend.

The twelfth Dutch Lily Days will occur from June 4 to 7, 2024.