Dutch-based ornamental plant breeder Schoneveld Breeding is reintroducing itself with a new look

Schoneveld Breeding has freshly revamped its corporate identity. The styled white and light green X and Y symbolise the innovative genetics the breeder from Wilp develops. The letters also stand for people, for new generations.

The ‘Plant X-tra value’ tagline underlines the company’s commitment to creating seed-raised and climate-resilient pot plants that require little energy and PGRs.

“We find ourselves at the beginning of the value chain and feel the obligation to lead by example”, says Peter van de Pol, director of Schoneveld Breeding. There is a continuous quest for doing things better, more efficiently and more sustainable. “We always ask ourselves how we can do better with less input.”