International growers to showcase their extensive range of plants, shrubs and trees at autumn edition of Plantarium|Groen-Direkt

Following a successful debut in August 2022, show organiser Green Retail Events is excited to host the second autumn edition of the AIPH-approved Plantarium|Groen-Direkt show. The 2-day event happens between 23-24 August 2023 at the International Trade Centre in Hazerswoude/Boskoop, Netherlands.

Anticipation is building for the 2023 autumn edition of Plantarium|Groen-Direkt, touted as the Netherlands’ largest nursery stock trade show.

More than 200 wholesale plant nurseries will showcase starter plants, trees, shrubs, perennials, annuals, and everything in between. It’s the perfect trade show for garden centre retailers, nursery growers and landscaping pros as it will brim with innovation, new products and services focused on emerging trends, technology and sustainability.

First-time exhibitors

Organisers warmly welcome more than 50 first-time exhibitors, making the plant range shown on the Plantarium|Groen-Direkt even broader. New on the Plantarium|Groen-Direkt stage is Hydrangea grower Sjaak van Schie from Maasdijk. The company supplies Portuguese-grown Hydrangea cuttings, half-finished plants and finished Hydrangeas.

Also, a first-time exhibitor, Bailey Nurseries from Minnesota, the USA, offers a wide range of plants for retailers, growers and landscapers, from potted ornamental shrubs and perennials to their popular consumer brands. Newcomers Piece of Jungle from Schipluiden and Eurovivai from Italy grow colourful Caladium houseplants and Acers and Azalea, respectively. Flying the German flag are several growers presenting their plant ranges in a purpose-built German aisle.

A must for every retailer

The two-day event is a must for any garden retailer, a showcase for the latest breakthroughs in plant breeding combined with a dynamic order-writing trade show for plant suppliers and their buyers. Retail buyers can find more than 5,000 sample batches of readily available plants on display benches and a Danish Trolley Fair in the Groen-Direkt feature area. The latter allows green professionals to buy plants in smaller quantities per Danish trolley layer.

Comprehensive layout

Walking the Plantarium|Groen-Direkt 2023 show floor will be easy as organisers catered for a comprehensive, spacious, systemic design with more compact stands and sample displays.

A central axis divides the show floor into two halves. One provides space for direct-order plants through Groen-Direkt’s sample batches. The other half is showier, with exhibitors showcasing their products and services in lavishly decked out stands. This section also hosts the show’s novelty showcase and the Groen-Direkt Christmas Tree presentation.

Awards

Plantarium|Groen-Direkt is THE event for European garden retail, offering the perfect launch platform for new plants. Recognising the sector’s extensive breeding and selection work in new plants, its inspiring marketing concepts and plants with the ‘wow factor’ are three sets of awards.

Arguably the show’s most prestigious awards (read: medals) are handed out by Boskoop’s Royal Horticulture Society (KVBC). The KVBC Awards are the beating heart of the Plantarium|Groen-Direkt show showcasing the best in new plant introductions from plant suppliers.

The trade show is also the place to find the best marketing concept, judged by representatives of the international garden centre chains Jardiland (France), Plantasjen (Scandinavia) and Dobbies (UK).

Last year, Griffioen from Boskoop scooped up the Green Concept Award for its Wild & Inheems (Wild & Native) concept.

Finally, the show presents a third awards category: the People’s Choice Awards, chosen by attendees voting on the show floor.

Plantarium|Groen-Direkt and Groen-Direkt sample fair exhibitors can participate in all novelty inspections.

The KVBC Awards and Green Concept Awards are also open to non-participants of the trade exhibition. Judging sessions in all three award categories will be organised during the Autumn Edition.

For more information visit PLANTARIUM|GROEN-Direkt – PLANTARIUM|GROEN-Direkt (plantariumgroendirekt.nl)