Holex Flower BV adds MBFE and G-Flowers to its business

Author: Ron van der Ploeg

DE KWAKEL, Netherlands: Dutch-based flower exporters Marc Boers Flower Export (MBFE) and G-Flowers, both targeting the high end of the market with luxury blooms, join forces with Holex Flower BV.

Founded in 1988, Marc Boers Flower Export (MBFE) is a family-run business specialising in the export of fresh cut flowers. The company works in close collaboration with G-Flowers, the company that will also start operating under the Holex flag.

According to Holex Flower boss Paul Hoogendoorn, Holex, the acquisition creates value through the efficiencies derived from economies of scale and sharing resources. “Any time soon the MBFE and G-Flower team will move to our headquarters. Both companies allow Holex to tap into the event planning industry as they have worked with rockstar florists such as Jeff Leatham.”

Marc and daughter Sannie Boers of MBFE and Jeroen van der Geest of G-Flowers are delighted to join the Holex group of companies: “Combining our forces offers great opportunities for further growth. In addition, the ‘can do’ mentality is an important part of our culture and that of Holex, so that our customers can expect an even higher level of service.”

Paul Hoogenboom, director of Holex Flower is happy to have the two companies on board, to send even more beautiful and exclusive flowers around the world. “Now, even more than ever, we need to keep the enterpreneurial spirit alive.  The market for cut flowers may be in the doldrums, but will certainly peak again next year. We are ready for that.”

Pictured left to right are Peter Wijnands (Holex Flower), Jeroen van der Geest (G-Flowers), Reinier Voskamp (Holex Flower), Marc Boers (MBFE), Rob Ammerlaan (Holex Flower), Sannie Boers (MBFE), Bob van Vianen (Holex Flower), and Paul Hoogenboom (Holex Flower).