HilverdaFlorist terminates potted Dianthus licence with Dümmen Orange

HilverdaFlorist’s Sunflor was one of the first pot carnation series on the market.

HilverdaFlorist is the rights holder to several series of potted Dianthus such as Sunflor, Beauties, Olivia, Odessa and Kahori. A few years ago, the company entered into an agreement with Dummen Orange which saw the latter exclusively licensed to produce URCs for the American market.

The collaboration has been a main driver in the production and sales of unrooted cuttings for potted Dianthus for the North American market.

However, due to strategic considerations, both companies have decided to discontinue the exclusive licensing agreement, effective February 1st, 2025. HilverdaFlorist and Dümmen Orange will ensure the availability of the mentioned series until the specified date.

“Starting February 1st, 2025, the complete potted Dianthus range will be exclusively available at Aris-Green Leaf Plants, marking the commencement of our new licensing agreement for the North American market”, says Sjaak Sijm, Commercial Team Lead HilverdaFlorist.

Aris-Green Leaf Plants (Lancaster, Pennsylvania) is already a trusted source with HilverdaFlorist for the production of the Dianthus Flow® series.  Aris-Green Leaf Plants will be offering both unrooted and rooted liners through all the North American broker networks from their Pennsylvania facility.