AALSMEER, Netherlands: Groenland Holding, consisting of Celieplant, Bouquetnet, Bloominess and Greenpacker, and L&M Group have merged to create One Flora Group.
One Flora Group combines the experience, expertise and supply networks of cut flower and houseplant specialists Bloominess, Bouquetnet, Celieplant, Direct Flower Solutions, Spira, VE Bloemengroothandel, Waxed Roses Sensation, FlowerFactory, Greenpackers Bloominess, Greenpackers Bouquetnet, L&M Transport, L&M Rijnsburg, Lilies Direct, Zami, and Growing Together.
The merger will allow the newly formed company to optimise its sourcing through L&M Group and tap into Groenland’s massive global network.
One Flora Group sells flowers and plants to retailers, wholesalers and consumers worldwide and generates an annual turnover amounting to more than €400 million. This sales figure places the company among of the top-10 largest floral wholesalers in the Netherlands.
One Flora Group will be double staffed with chief executives John Celie and Jan Willem Leeuwenburg taking up the reins. Lennard Leeuwenburg and Maarten Ober are respectively the company’s COO and CFO.
The management’s ambition is to achieve sustainable and transparent business growth.